Tic Tac

Concept : The concept was to capture the innocence and fun of childhood by using tic tacs as cute characters. It showed a busy scene at a school, with kids happily running in every direction after the final bell rang, capturing the carefree and lively spirit of youth. It brings out a playful vibe while highlighting the pure, untouched nature of childhood. Designing sound was also a very important part of it to evoke that feeling of chaos with innocence in the children. These dimensions of the video were specifically kept according to the Instagram ratio of videos.