Gupshup Guidelines
Are you Chai lover ? Come on board with us to experience the taste of different teas from every corner of the country presented at one place by Gupshup. This project is a Brand Guideline project build from Business idea , research to final project.
Tags
Branding, Graphic Desing, Packaging, Research,Illustration
Year
2023
Gupshup
Brand Guidelines
The logotype of our tea cafe brand is a vital element that represents our unique identity, capturing the essence of our brand and creating a memorable impression on our customers.
Our Logo is the combination of a simple and modern Wordmark with a symbol. Wordmark is made with typeface Marydale. The logotype embodies the perfect blend of tradition and modernity, evoking a sense of warmth, fun, culture, sophistication, and nostalgia.
Typography
The typography used in our tea cafe brand is Raleway and plays a crucial role in conveying our brand personality and establishing visual consistency. Our chosen typeface strikes a balance between elegance and readability, reflecting the art and tradition of tea. Consistency in font selection, size, and spacing across all brand materials ensures a cohesive and professional appearance. Typography should be legible at different sizes and adaptable to various mediums, enhancing the overall brand experience for our customers.
